Syllabus Thru Week 8

WEEK 1 | JAN 29 INTRODUCTION

Materials * Books * Structure

1. Keeping a 8.5x11 Sketchbook 

2. Create a Blog

3. Write Essays weekly reviewing field trips/speakers

4. Collect meaningful visuals, take photos, sketch

Weekly field-trip or guest speaker on one day of the week, the other day we will be reviewing the design projects. To prepare for these visits, please research the firm, the individual, come prepared to ask at least one intelligent question of the speaker.

WHO’s OUT THERE

Sean Adams Interview

http://www.lynda.com/Design-Design-Business-tutorials/Insights-Graphic-Design/148341-2.html

Marian Bantjes (53min)

http://www.lynda.com/Design-tutorials/Marian-Bantjes-Graphic-Artist/78540-2.html

Jessica Hische (28min)

http://www.lynda.com/Design-Print-Design-tutorials/Creative-Spark-Title-

Case-Typographic-Artisans/101929-2.html

The Mood Board (16min)

http://www.lynda.com/Design-Color-tutorials/What-mood-board/141129/159876-4.html

READING | Handbook pgs 1-20, Burn pgs 1-20

PROJECT: BRAND YOU

The creative brief  by Von Glitschka

http://www.lynda.com/Illustrator-tutorials/creative-brief/109450/119903-4.html

PHASE I:

• Mood Board (20x30)

• Creative Brief (1 pg)

• Mind Map/Word Association (11x17)

WEEKLY SKETCHBOOK + BLOG PAGES

-Sean Adams

-Marian Bantjes

-Jessica Hische 

- Reading Burn + Handbook

WEEK 2 | FEB 5 BRAND YOU

PROJECT 1: BRAND YOU

• Present Moodboard, Creative Brief, Mindmap For Review

• Personal Logo Concepts (3-5) Due Feb 14th

WHO’s OUT THERE

Kit Hinrichs (1 hr)

http://www.lynda.com/Kit-Hinrichs/693860-1.html

Margo Chase

http://www.lynda.com/Typography-tutorials/margochasegraphicdesigner/685-2.html

READING | Handbook pgs 21-40, Burn pgs 22-40

WEEKLY SKETCHBOOK + BLOG PAGES 

-Kit Hinrichs

-Margo Chase

-Burn Your Portfolio

-Handbook

-Mood, Brief, Mindmap

WEEK 3| Feb 12 MIRIELLO

WHO’s OUT THERE

Ron Miriello

2/12 meet at 6:00pm 

Miriello Brand Expression

921 So 26th Street

READING | Handbook pgs 41-60, Burn pgs 42-60

PROJECT 1: BRAND YOU

• Personal Logo Concepts (3-5) Due Feb 14th

WEEKLY SKETCHBOOK + BLOG PAGES

-Miriello

-Logo concepts

-Burn Your Portfolio

-Handbook

WEEK 4 | Feb 19  MIRES

NO CLASS 2/19

WHO’s OUT THERE

Jon Ball - Mires Ball

2/21 meet @ 6:00pm 

MiresBall

2605 State Street

READING | Handbook pgs 61-80, Burn pgs 62-80

WEEKLY SKETCHBOOK + BLOG PAGES

-MiresBall

-Logo concepts

-Burn Your Portfolio

-Handbook

WEEK 5 | FEB 26  Integrated Sign Company

WHO’s OUT THERE

Aaron Clippinger

2/26 meet @ 6:30pm 

Integrated Sign Associates

1160 Pioneer Way, Suite M, El Cajon, CA 92020-1944

PROJECT 1: BRAND YOU

• Personal Logo Refinements CRITIQUE IN-CLASS

WEEKLY SKETCHBOOK + BLOG PAGES 

-Jacob Tyler (2)

-Logo Concepts(2)

-Burn Your Portfolio (2)

-Handbook (2)

WEEK 6 | MAR 5 BRAND YOU

WHO’s OUT THERE

Doyald Young

http://www.lynda.com/Documentaries-tutorials/doyaldyounglogotypedesigner/62371-2.html

PROJECT 1: BRAND YOU

• Final Logo Design

• Visual Language Package Concepts

READING | Handbook pgs 81-100, Burn pgs 82-101

WEEKLY SKETCHBOOK + BLOG PAGES 

-Doyald Young

-Logo / Visual Language

-Burn Your Portfolio

-Handbook

WEEK 7 | MAR 12 Conover

Designing Stationery Systems

Sean Adams

http://www.lynda.com/Design-Page-Layout-tutorials/Challenge-Designing-stationery-system/156958/177650-4.html

WHO’s OUT THERE

Dave Conover

3/14 meet @ 6:00pm 

Studio Conover

31 Reynard Way, San Diego 92103

PROJECT 1: BRAND YOU

• Visual Language Package Refine

• Stationery Concepts

WEEKLY SKETCHBOOK + BLOG PAGES

-Conover

-Sean Adams

-Visual Language

-Stationary Concepts

-Burn Your Portfolio

-Handbook

WEEK 8 | MAR 19  SALK INSTITUTE

PROJECT 1: BRAND YOU

• Refine Stationery

• Resume Content/Layout

READING | Handbook pgs 101-117, Burn pgs 102-123

WHO’s OUT THERE

Max Escobedo

3/21 meet at 6:30 SHARP (guard gate entry)

Salk Institute 

10010 N Torrey Pines Rd

La Jolla, CA 92037

WEEKLY SKETCHBOOK + BLOG PAGES

-Max Escobedo

-Stationery /Resume

-Burn Your Portfolio

-Handbook